Better Collective Makes Major US Play with Acquisition of VegasInsider.com and ScoresandOdds.com

The gaming firm, Better Collective, has broadened its American footprint by acquiring the online platforms VegasInsider.com and ScoresandOdds.com. This $20 million transaction brings two established names into Better Collective’s holdings, which already expanded this year with a controlling interest in the RotoGrinders network for $21 million.

This assertive growth strategy underscores Better Collective’s goal of becoming a dominant force within the US market. The corporation intends to utilize these acquisitions, in conjunction with RotoGrinders, to construct a robust network. Rather than depending on subscriptions and advertisements, VegasInsider.com and ScoresandOdds.com will prioritize affiliate marketing and lead generation for Better Collective’s other enterprises.

Jesper Søgaard, the Chief Executive Officer, is optimistic that this calculated maneuver will yield substantial returns, forecasting that these websites will evolve into top revenue generators for the company within a matter of years. This acquisition has also garnered commendation from rivals such as Catena Media, illustrating a collective conviction in the worth and possibilities of these established platforms within the expanding US market.