Beter and Superbet Team Up to Enhance Esports Betting Experience
A swift-rising supplier of competitive gaming and wagering solutions, Beter, has joined forces with Superbet, a prominent sports betting brand in the European market. This alliance will enable Superbet to incorporate Beter’s offerings and solutions, encompassing its well-received ESportsBattle and Setka Cup competitions.
Superbet, which maintains a particularly robust presence in nations such as Poland and Belgium, will acquire access to Beter’s comprehensive esports information and coverage. This encompasses pre-game and live data for more than 35,000 esports competitions per year, spanning a diverse array of tournaments. Beter also contributes its proficiency in live broadcasts, real-time information, and odds for over 45,000 sporting events monthly.
Gal Ehrlich, Chief Executive Officer of Beter, conveyed his enthusiasm regarding the partnership, highlighting their dedication to delivering premium experiences for Superbet’s clientele. He views this collaboration as a testament to Beter’s industry-leading solutions and their commitment to partnering with prominent operators such as Superbet.
Ivan Goic, the head of risk, strategic alliances, and live betting at Superbet, expressed his excitement about the joint effort: “BETER’s premium content meshes seamlessly with our ambitious worldwide plan, and we’re delighted to incorporate their competitions into our offerings. We’re certain this will strike a chord with our players, enabling us to draw in new demographics and deliver novel, captivating experiences for our current gamblers.”
Max Sevostianov, the Chief Operating Officer at Betbazar, remarked: “As we persist in disrupting the content provision arena, it’s immensely gratifying to witness operators like Superbet reaping the benefits of the innovative products Beter provides. We’re pleased to have facilitated this collaboration, guaranteeing Superbet has instant access to this content.”
This alliance follows BETER’s January 2024 accord with Novibet, granting them access to BETER’s complete range of sports and esports content. This action further strengthens BETER’s position in the market, particularly after Superbet’s recent backing of both the male and female teams of Fluminense Football Club earlier this month.