UK Advertising Watchdog Slams Betfred for Gambling Ad on Children’s Channel
The United Kingdom’s Advertising Standards Authority (ASA) intervened and reprimanded Betfred, a wagering firm, for a promotion aired on the Roku Channel, PrestonPlayz. Apparently, an error occurred because PrestonPlayz is recognized for its Minecraft content, drawing a primarily youthful viewership – not the ideal demographic for online casino advertisements.
The advertisement in question attempted to entice viewers into Betfred’s live casino platform, displaying their alluring array of slot and card games. Unsurprisingly, a complaint was lodged, challenging the wisdom of marketing gambling to an audience potentially composed of minors.
Betfred’s justification? They pleaded unawareness, alleging their media partner blundered. They guaranteed everyone that they prioritize responsible gaming and implemented measures to ensure the advertisement solely targeted the appropriate individuals. Nevertheless, the ASA remained unconvinced. Despite Roku mandating users to be of legal age and register before accessing material, the ASA voiced apprehensions about the ease with which youngsters could circumvent these protections, particularly with shared family profiles.
The United Kingdom’s Advertising Standards Authority (ASA) agreed with a grievance against Betfred, despite the bookmaker’s assertion that its marketing aims at grown-ups. The ASA deemed the specific program excessively akin to juvenile content and probable to be viewed by underage audiences.
This represents just one of numerous current ASA decisions concerning wagering promotions. Mecca Bingo received criticism for an Instagram update featuring Baga Chipz that the ASA perceived as irresponsibly connecting betting to self-perception and confidence. Betfred also faced trouble for a post about Anthony Joshua, with the ASA voicing apprehension about the fighter’s allure to those below 18 years old.
The ASA instructed Betfred to guarantee its forthcoming advertising doesn’t surface where it risks exposure to a significant quantity of youngsters.