Better Collective Acquires PariuriX: A Strategic Expansion into the Romanian Sports Betting Market
A major European wagering company, Better Collective, has purchased the Romanian platform PariuriX, signifying a substantial move in its continental expansion. Established in 2006, PariuriX rapidly ascended to prominence in Romania by concentrating on athletic wagering. Their platform, recognized for its fusion of professional and user-generated analysis, boasts a sizable and loyal user base within the nation.
This acquisition represents Better Collective’s initial venture into the Eastern European market, supplementing its already notable collection of acquired betting platforms in France, Austria, Germany, and the UK. This action clearly illustrates the company’s dedication to a proactive acquisition-driven growth approach.
Michal Kopec, Chief Executive Officer of Better Collective, conveyed his excitement, remarking that “Integrating PariuriX will swiftly position Better Collective as a dominant force within the Romanian sports betting sector. Incorporating another regulated market is a vital strategic maneuver for us.” He elaborated, “We are delighted to assume control of this well-established and respected brand. The former proprietor, Marius Cădar, has achieved remarkable success in expanding PariuriX, and Better Collective will utilize all available resources to further enhance the product and brand.”
Marius Cădar, the originator of PariuriX, conveyed his perspective on the merger: “I established PariuriX some time ago with a straightforward objective: to unite experienced gamblers and establish a space where they could cooperate and pinpoint the optimal wagers daily.”
He added, “Throughout the years, we’ve cultivated an exceptional network of informed and dependable tipsters. Our repository of expertise has transformed into a primary source for content on sports wagering, casino entertainment, and poker, while our discussion board delivers unmatched assistance for participants of all skill levels.”
Cădar voiced his certainty in the trajectory of PariuriX, remarking, “I’m immensely pleased with what we’ve collectively achieved, and I’m eager to witness Better Collective elevate PariuriX to greater levels while remaining faithful to its fundamental principles.”