BetMakers and GiG Partner to Bring Horse Racing to SportX Platform

A premier horse racing content and technology firm, BetMakers, has partnered with GiG, a leading iGaming platform provider, to integrate the excitement of horse racing into GiG’s SportX sportsbook.

Through this collaboration, SportX users will gain access to BetMakers’ extensive range of horse racing offerings. From wagering options and race programs to information streams and live broadcasts, BetMakers guarantees a comprehensive and captivating experience for racing enthusiasts.

Andrew Cochrane, GiG’s Chief Business Development Officer, stressed the significance of this alliance, stating that it underscores their dedication to providing a diverse selection of betting choices and premium solutions. He emphasized that incorporating BetMakers’ content considerably enhances SportX’s expansion prospects, solidifying its status as a feature-rich and industry-leading platform.

Jake Henson, CEO of BetMakers, conveyed his excitement, stating that BetMakers is delighted to join forces with GiG and integrate their horse racing services into GiG’s advanced platform.

SportX, a sports wagering platform developed by GiG, prioritizes an exceptional user experience. Collaborating with BetMakers for their equestrian solutions, they aspire to elevate this experience further. This alliance will provide users with a premium, all-encompassing service, simultaneously benefiting GiG’s collaborators.

This announcement follows closely on the heels of GiG revealing new agreements for both their CoreX iGaming platform and SportX within Spain and Argentina just last week.

“We are delighted to collaborate with GiG to enhance horse racing on their platform,” stated a spokesperson from BetMakers. “This collaboration is mutually advantageous, supporting the expansion and prosperity of the international horse racing sector.”