Cola.bet Expands Global Footprint with Strategic Investments and New Licenses
The gaming and entertainment conglomerate, Cola Group, is allocating $14.5 million to bolster its online division, Cola.bet. This particular platform caters to developing economies and presents a flexible and adjustable collection of services, encompassing unified payment methods. Collaborators can utilize the platform to engage with a diverse selection of sports wagering choices, electronic sports, and casino amusements.
Cola Group goes above and beyond to assist its associates by furnishing advisory and licensing representative services, guaranteeing that patrons in each operational zone profit from specialized direction and leading industry standards.
With a steadfast dedication to ethical gaming, Cola.bet aspires to enlarge its assortment of sports betting and internet gaming offerings. Already possessing a gaming permit from Curaçao, the provider is actively seeking supplementary licenses in Africa, Latin America, and Europe to reinforce its worldwide footprint.
This calculated expansion trails Cola.bet’s latest procurement of its fourth African gaming authorization in Nigeria, Africa’s second-largest wagering market. This newest inclusion supplements Cola.bet’s current activities in Zambia, Kenya, and Ethiopia.
Dinu Bors, Chief Operating Officer of Cola.bet, underscored the company’s global objectives, remarking, “Cola.bet is devoted to providing an extraordinary, customer-focused encounter, and this introduction magnifies our international aspirations within the iGaming domain. The platform is highly adaptable, granting B2B associates immediate entry to curated material customized for a varied array of markets.”
Launching a wave of fresh functionalities in the coming months, this is merely the inception!” Cola Games Limited, the organization behind Cola.bets, has obtained a sports wagering permit from the Lagos State Lotteries Board, granting them authorization to function in Nigeria. This action is a calculated one for Cola.bet, capitalizing on their expertise and triumphs in a comparable market like Ethiopia, which is also recognized for its robust physical presence. They aspire to duplicate that achievement in Nigeria, another flourishing market with a penchant for in-person betting.
Dana Varnytska, the Head of Marketing at Cola.bet, highlighted their dedication to a localized methodology. “We’ve conducted our research,” she stated, “our plan is founded on comprehending the distinct inclinations of Nigerian gamblers.” This implies punters can anticipate personalized promotional propositions and attractive odds on all the most sought-after sporting contests.