BetMGM Partners with Prove Identity to Streamline User Registration and Enhance Security

A major player in the digital sports wagering and gaming industry, BetMGM, is joining forces with Prove Identity, a leading-edge digital identity verification company. This collaboration seeks to optimize the registration process for new customers, making it quicker and more secure.

By incorporating Prove’s Pre-Fill solution, BetMGM aims to simplify the identity verification process for users, a critical requirement for adhering to online gaming regulations. This streamlined method is projected to substantially decrease the number of prospective players who abandon the signup process due to extensive or complicated forms. Initial projections indicate this could increase conversion rates by up to 79%.

In addition to speed, Prove’s technology enhances security protocols, making it more challenging for malicious actors to exploit bonus offers and promotions designed for legitimate players.

Tom Hill, a director at Prove with expertise in the intricacies of online gaming and gambling, underscored BetMGM’s dedication to innovation. He emphasized how this partnership demonstrates their commitment to delivering a premium user experience, enabling players to swiftly engage with the offerings BetMGM provides.

Prior to the widespread implementation of this technology across BetMGM’s US platforms, it requires approval from regulatory authorities, a standard practice for modifications that affect player verification within the online gaming sector.

BetMGMs head honcho, Adam Greenblatt, is thrilled about their collaboration with Prove. He sees it as a revolutionary step for their clientele, making wagering on sports more seamless and secure. By streamlining the identity confirmation procedure, Prove Pre-Fill® not only bolsters safety but also makes account creation a cinch. This translates to reduced user abandonment during signup and increased customer satisfaction overall. Greenblatt is certain that this will empower users to jump into the excitement on BetMGM’s platform faster and with enhanced confidence. This strategic decision is understandable given BetMGM’s exceptional 2023 financial year, generating an impressive $1.96 billion in income.