BCLC Launches Lifetime Lottery Online Offering Players a Chance to Win $1,000 Weekly for 25 Years
The British Columbia Lottery Corporation (BCLC) has partnered with Instant Win Gaming (IWG), a top instant win game developer, to introduce “Lifetime Lottery” on its online gaming site, PlayNow.com. This captivating game gives players an opportunity to win a grand prize of $1,000 every week for 25 years!
Initially offered only as a scratch-off ticket, “Lifetime Lottery” can now be played by individuals both digitally and at brick-and-mortar retailers throughout British Columbia. The online version of the game remains faithful to the original, even showcasing recognizable visuals for players to select.
This release is a prime illustration of how BCLC is utilizing the success of its retail offerings to develop immersive and enjoyable experiences for players on all platforms. BCLC is enthusiastic about the possibility of this collaboration to stimulate expansion and bolster its lottery operations.
“We are delighted to collaborate with BCLC to bring this well-liked retail product to PlayNow.com,” remarked Jason Lisiecki, IWG’s Vice President of North American Sales. “This introduction is a testament to our dedication to furnishing our lottery associates with the finest gaming encounters.”
“Lifetime Lottery” is additionally accessible on BCLC’s iGaming platform in Manitoba.
Weve collaborated with BCLC for an extended period, assisting them in transitioning their well-liked scratch tickets to the online realm. The objective is to entice players who enjoy the excitement of tangible tickets to test their fortune digitally.
Among our most notable achievements is “Set for Life.” BCLC and IWG, our company, enhanced an already popular game by developing a digital adaptation. It exemplifies how we’re providing players with innovative avenues to win substantial prizes. This collaboration has flourished since 2018, and collectively, we’ve introduced over 70 games!