Catena Media Acquires Bettingpro to Strengthen Sports Betting Presence
A significant participant in the online gaming partnership realm, Catena Media, has made yet another power play! They’ve secured Bettingpro.com, a platform dedicated to sports wagering, for a hefty sum of £13.9 million. This acquisition is the latest in a string of strategic purchases by Catena as they fortify their standing within the industry.
Bettingpro is recognized for its prominent web portals such as Footballtips.com and Bettingpro.com.au, which draw in users and subsequently link them with internet-based betting providers. Their primary concentration lies in the United Kingdom and Australian territories, both areas known for their substantial enthusiasm for sports wagering.
A distinguishing factor of Bettingpro is its cadre of seasoned sports reporters who generate top-tier content that captivates bettors. These writers will now join the ranks of Catena Media, bringing with them valuable knowledge and skills.
Robert Andersson, the head of Catena Media, expresses palpable enthusiasm about the acquisition. He perceives it as a means to reinforce their presence in the sports betting sphere, particularly with major tournaments like the FIFA World Cup on the horizon. He also emphasized the Australian market as a crucial region for Catena’s growth objectives in the Asia-Pacific zone.
The firm expanded its digital footprint in 2017 by acquiring well-known websites such as Newcasinos.com and AskGamblers.com.