BtoBet Partners with William Hill to Power Sports Betting in Colombia

Aspire Global’s BtoBet has secured an agreement with William Hill to drive their sports wagering business in Colombia. This alliance signifies a substantial growth opportunity for BtoBet within the flourishing Latin American market.

BtoBet, a premier sportsbook and platform supplier recently purchased by Aspire Global, will deliver its advanced technology to William Hill’s Colombian endeavor. This action highlights Aspire Global’s dedication to strengthening its foothold in the area.

Tsachi Maimon, Chief Executive of Aspire Global, conveyed his excitement, noting that this joint effort “creates pathways to even more regulated markets worldwide.” He stressed the arrangement’s importance in attracting high-level operators such as William Hill.

Similarly, Ulrik Bengtsson, Chief Executive of William Hill, emphasized their commitment to delivering an “unparalleled gaming encounter” in Colombia. He commended BtoBet’s deep market comprehension and impact.

This collaboration follows William Hill’s earlier statement today concerning the purchase of a controlling interest in Colombian operator Alfabet. This calculated maneuver further solidifies William Hill’s dedication to global expansion and diversification.