888 Holdings Ventures into African Market with 888Africa

A partnership has been formed between 888 Holdings and a collective of seasoned industry professionals to establish 888Africa, a collaborative undertaking that will introduce the well-known 888 wagering brand to regulated marketplaces within Africa.

Although 888 is initially acquiring a non-controlling interest, they possess the prerogative to augment this stake progressively, with the possibility of ultimately holding complete ownership of 888Africa. Under the terms of the agreement, 888Africa will provide compensation for the utilization of the 888 brand, with a particular emphasis on customizing the wagering and gaming offerings to cater to the preferences of African patrons.

Spearheading this endeavor is a group possessing substantial expertise: Christopher Coyne (formerly the Chief Marketing Officer at The Stars Group), Andrew Lee (also an alumnus of Stars Group), Alex Rutherford, Ian Marmion, and Helen Scott-Allen contribute their wealth of knowledge to the venture.

888Africa has set its sights on commencing operations in four distinct markets over the course of 2022, contingent upon obtaining the necessary licensing authorizations. Itai Pazner, the Chief Executive Officer of 888 Holdings, conveyed his enthusiasm regarding the undertaking and the team that has been assembled.

This fresh collaborative undertaking introduces 888’s premier online wagering and gaming platforms to the African marketplace, an exceptionally promising and swiftly expanding sector teeming with countless prospective patrons. This collaborative framework enables 888 to contribute to an ambitious, high-expansion enterprise while sustaining concentration on its central operations and essential strategic territories.

Christopher Coyne, Chief Executive Officer of 888Africa, conveyed his enthusiasm, remarking, “We are thrilled to collaborate with 888 to unveil 888Africa. Leveraging our team’s vast expertise and profound comprehension of the African market, we are assured in our capacity to develop the enterprise into a leading force within regulated sectors throughout the continent. This alliance will grant us access to 888’s exceptional technology and assets, further reinforcing our conviction in realizing our ambitious objectives.”